The primary aim of this project was to craft a compelling and memorable logo for the brand and streamer, Kill Cougar, effectively establishing a distinct identity within the competitive realm of game live streaming. Logos play he pivotal role in enhancing viewer recall, the endeavor sought to furnish audiences with a symbol closely associated with the content.

The target demographic comprises young males aged 16 to 25 with a keen interest in online gaming and FPS (First-Person Shooter) genres.

The project started with an exploration of streaming logos and popular design styles to inform the creative process. Initial sketches were drafted to conceptualize custom typography and determine the various elements such as targets, crosshairs, stars, and blood splatter.

Transitioning to digital rendering using Clip Studio Paint sketches into raster images, allowing for iterative variations and refinements.

Upon selecting the preferred designs, they were transferred to Adobe Illustrator to facilitated the creation of vector versions, enabling further exploration of color palettes and their impact on the overall aesthetic.

Following iterations and adjustments, the ultimate logo design was chosen. Additionally, a submark was crafted to accommodate various digital platforms, including social media profiles, website favicons, email signatures, and watermarks, ensuring consistent branding across diverse channels.