This campaign functioned as a dynamic Mock Ad promoting both The Atlanta Falcons and Radio Station Z93. Its primary objective was to captivate football enthusiasts and drive them to tune in to the Radio Station. Achieving this goal relied on simplistic imagery and the development of a memorable tagline designed to resonate with viewers. Leveraging the tagline "Smash Past the Competition," I incorporated glass and particle fragments to infuse the visual with a sense of excitement and energy. The visual identity focused on bold colors from the Falcons' palette, ensuring a striking presentation.
Deliverables included a billboard, posters, and bumper stickers.
Adobe Photoshop, adobe Illustrator